Lexer

Overview

• Enrich customer records in Lexer with your Campaign Monitor engagement data
• Create sophisticated customer segments in Lexer using subscriber data
• Sync Segments in Lexer with Campaign Monitor for highly targeted campaigns

Description

Fragmented customer data = fragmented customer experiences. Lexer is the Customer Data Platform of choice for leading brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more. As the only CDP built for retail, our tools and team help you master your customer data at every touchpoint—from marketing to sales to service—so you can drive incremental sales from improved customer engagement. By connecting Campaign Monitor and Lexer you can improve the personalization and effectiveness of your email marketing. Lexer unifies your disparate data with your historical email campaign data, enabling timely and effective communications with your customers.

Installation / Documentation

To connect your Campaign Monitor account with Lexer check out this guide.