Glossary

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Backlinks

A backlink is a hyperlink that links from a webpage to another webpage or website. In SEO, a high-quality backlink can help improve a website’s rank in SERPs. Backlinks are used to give credit to sources or further support the main point of the blog, webpage, or article. It is important that backlinks are relevant to the subject of the website so as not to negatively impact a site’s search engine ranking.

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