Email Click Rate

The email click rate (also known as an email click-through rate) is the percentage of people who click on a link or image within an email. The email click rate may be considered a measure of the immediate response rate of an email, but not the overall success.

Here’s how it’s calculated:

In Campaign Monitor’s annual benchmarks report, we found an average email click rate to hover around 2.6%

_{This post was updated in April 2020.}