Holiday Email Marketing by the Numbers

It’s that time of year again, time for hot chocolate, cold weather, and browsing holiday emails by the fire. But even more important than hot chocolate and cozy sweaters, this time of year also provides a unique opportunity for your email marketing campaigns to yield impressive results and drive major revenue for your brand, especially when executed well.

In order for you to achieve your greatest results yet from an email marketing campaign, there are a few important statistics you need to know while planning your holiday marketing strategy.

Here’s a quick infographic to break down all the numbers you need to know for this year’s holiday season:

Holiday email marketing by the numbers

Everyone knows the holiday season means big business, and with more people shopping online, this means opportunities for holiday email marketing to deliver big results.

But do you know just how big?

The numbers

• Adobe reported $108.2 billion in online sales during the 2017 holiday season, a jump of 14.7%.
• Black Friday and Cyber Monday combined are predicted to generate over $10 billion in sales.
• Email is responsible for 20% of online holiday site visits.
• Consumers who purchase products through email are likely to spend 138% more than people who don’t receive email offers.

Our own research revealed:

• 116.5 million emails were sent on Black Friday, more than any other single day.
• 106 million emails were sent on Cyber Monday.
• 95 million emails were sent on Thanksgiving.
• Black Friday emails saw the highest number of opens and links clicked.
• Thanksgiving actually saw the second highest number of emails opened and clicked.

Don’t miss out on big money. Start crafting your holiday email marketing campaigns now.

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