13 Things Content Marketers Should Know About Email Marketing

As a content marketer, your top challenge is figuring out how to get relevant content in front of the right people—and email marketing is one of the top marketing channels for increasing content engagement.

This infographic offers up the latest best practices for content marketing emails in one complete list. See what to improve and what you could gain from some tweaks to your emails.

Content and email—better together.

Make the most out of your content marketing by making your email marketing campaigns irresistible. Here are a handful of tips to do just that.

The build

1. Make your email great on mobile.

About 53% of emails are opened on mobile devices.

2. Make your CTAs clear and bold.

Including a call-to-action button instead of a text link can increase conversion rates by as much as 28%.

3. Create interactive content like videos and GIFs.

GIFs increase click-through 26%, videos can increase click-through 22%.

4. Make it easy to sign up for your newsletter.

Entry should be easy with one or two fields, and the form should be easy to find.

5. Use a preferences center to create targeted messages.

74% of marketers say targeted personalization increases customer engagement.

6. Quantity and quality for list building.

Improve your sender score by clearly stating intent and using double opt-in. Abide by GDPR.

7. Avoid being flagged as spam.

Make sure your list has opted in and send them a welcome email to solidify.

8. Use dynamic content to increase click-through.

You could see a boost of 20%.

9. Use both original and curated content.

Drive more long-term conversions when you use both.

10. Use strong images to drive engagement.

65% of your readers prefer image-heavy emails.

11. Test to learn your audience.

Best practices are great, but only you can get to know your audience.

12. A/B test to improve every email.

Split test subject lines, tone of voice, visual layouts, and more.

13. Measure performance over time.

See how your testing results in open rates, click-through, unsubscribes, and end-of-funnel conversions.

Start taking these steps today with Campaign Monitor. Try it for free.

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