Salesforce Marketing Cloud vs. Campaign Monitor

Each product was created with a specific marketer in mind. Which one are you?

 

1. The big picture

Salesforce: When comparing these two products, we don’t get very far before discovering that Salesforce Marketing Cloud and Campaign Monitor were created with different goals and customers in mind. On the Salesforce Marketing Cloud side, it was made to meet the varied and unique needs of high-tech and sophisticated marketing teams and is classified as an enterprise-level Email Service Provider, or ESP.

It presents itself as a “connected marketing solution for personalized devices across devices and channels,” and the program can expand and grow with your needs, as long as you have an expert developer on your team to set it up.

Campaign Monitor: On the other hand, Campaign Monitor is an Email Service Provider created specifically for any skill level of marketer looking for an easy-to-use platform for sending emails your subscribers will look forward to.

With drag-and-drop design features as well as advanced tools for automation, segmentation, and personalization, Campaign Monitor allows brands to maximize their time and budget while still sending professional emails that convert.

2. The power of email marketing

While the digital marketing industry is always evolving and moving toward bigger, better, and faster, email marketing has proved its worth as the single most important marketing channel for companies looking to engage their audience and see an increase in ROI and conversions. And we’ve got the facts to prove it:

• 59% of marketers say email is their biggest source of ROI. (Emma)
• Email marketing drives $44 for every $1 spent. (Campaign Monitor)

Not only does email marketing deliver the biggest bang for your buck, but it’s also incredibly simple to get started, regardless of prior design, copywriting, or marketing experience. Campaign Monitor caters to brands looking to work smarter and more efficiently, including marketers who are just getting started, wear an endless amount of hats, or feel spread too thin between responsibilities.

We believe choosing an ESP should make your job easier, not harder.

3. On customer journeys

Salesforce: When it comes to customer journeys, Salesforce is a powerful tool that can help with big-picture campaign planning, as well as help you execute your strategy amongst multiple channels. Salesforce also enables you to send 1:1 personalized messages to your customers across channels.

Campaign Monitor: Using best practice customer email journeys and automation tactics, Campaign Monitor empowers users to meet their subscribers exactly where they are, building genuine relationships that contribute to increased engagement and conversions. With all of the functionality you need to create a personalized customer journey within minutes and send scheduled timely emails, we’re ready to make the most of your subscriber list.

4. On investment

Salesforce: When it comes to comparing Salesforce Marketing Cloud and Campaign Monitor, one of the most significant differences is price. While Salesforce comes with a wide array of technical features, you also pay for what you get through a quote created specifically for your business. Ideally, you should have a large marketing and IT team with dedicated resources for implementing Salesforce Marketing Cloud or a significant budget for their professional services team to help you use it.

Campaign Monitor: On the other hand, Campaign Monitor has both sales-led and self-service models to make your transition to the ESP as seamless as possible. Additionally, you’ll only pay for features you use, ensuring that your investment is always connected to your success as a business owner or marketer. While still providing robust email marketing services, Campaign Monitor requires much less of a time and resource investment, allowing a small marketing team to get up and running as quickly as possible and without involving their IT team.