2

Year in review

0
1
6
$44 ROI for every dollar spent, compared with $38 in 2015.

And that's a number you can take to the bank.

2014 $34 $26 $20 $14 2015 $38 $32 $26 $20 $14 2016 $38 $44 $32 $26 $20 $14
Email on mobile continued to grow, and grow. In 2016, open rates reached 68%
The Players Tribute Email Newsletter - Campaign Monitor 2 0 1 2 21% opened
on mobile
Topshop Promotion Email - Campaign Monitor 2 0 1 6 68% opened
on mobile
320% more revenue generated with automated emails. AUTOMATED EMAILS NON-AUTOMATED EMAILS
REVENUE ($)
174% more conversions generated by email marketing than social media.

Let's give that stat a happy face emoji.

1 | Email Marketing
Campaign Monitor Email Marketing Customer RipCurl
James Taylor Global Creative Director
Campaign Monitor Email Marketing Customer Virgin Experiences
Liam Howard-Jones Marketing Manager
Campaign Monitor Email Marketing Customer SXSW
Kori Mirsberger Marketing Coordinator
Campaign Monitor Email Marketing Customer Wonderful Union
Kristen Scheven Integrated Marketing Manager
Campaign Monitor Email Marketing Customer Jaybird
Kailey Lewis Marketing Coordinator
2,000,000 marketers at 200,000 companies sent Billions and billions of emails using Campaign Monitor.
39% more automated journeys created than in 2015.

That translated to big-time sales that boosted the bottom line.

Wait 3 days
Are earrings on your wish list?
Yes
No

Flume 8   that's the number reached on the Billboard 200 after the email debut of his new album.
Campaign Monitor Email Marketing Customer Flume
SXSW 80 Thousand super creative fans flocked to Austin for SXSW, thanks to email marketing.
Campaign Monitor Customer SXSW Event Announcement Email
Virgin Experience Days 100 Million adventurous email subscribers reached by Virgin Experience Days.
Campaign Monitor Customer Virgin Experiences Welcome Email
2 | Our customers
Drag-and-drop Email Builder
All New Email Builder Drag-and-drop your way to beautiful emails with bold images, flexible templates, and more.
Jan
Feb
Mar
Campaign Monitor for WordPress Add sign up forms to your WordPress site and bring new subscribers into your lists.
Apr
Campaign Monitor - Email Marketing for WordPress
Campaign Monitor for Shopify Sync your Shopify customer data and purchase history with your lists.
May
Campaign Monitor Email Marketing Integrations
New App Store Discover an ecosystem of over 200 partner apps and integrations.
Jun
Email Builder - Gmail Mobile Support
True Gmail Mobile Support See your Email Builder campaigns render beautifully across all major mobile devices and clients.
Jul
Visual Journey Designer
Visual Journey Designer Trigger automated campaigns based on customer data or behavior.
Video in Email - Monica Vinader
Video in Email Drag-and-drop Vimeo and YouTube video links right into the Email Builder.
Aug
Reusable Email Templates
Reusable Templates Discover a new way to create custom templates, plus 15 new email designs in our library.
Sep
Campaign Monitor - Email Marketing for Microsoft
Campaign Monitor for Microsoft Bring rich customer data from your Microsoft Dynamics CRM into Campaign Monitor.
Link Tracking - Email Campaign Performance
Advanced Link Tracking Measure the impact of your email campaigns in Omniture, WebTrends, and CoreMetrics.
Oct
Nov
Dec
26 features and integrations released
10,182 code
commits
AWARDS 1 6
  • World's Best Cloud Companies Forbes
  • Top Email Marketing Leader GetApp
  • Best Workplaces, USA Fortune
  • Customer Hero Award Totango
  • Top 10 Marketing Automation Provider Marketing Tech Insights
  • User’s Choice G2 Crowd
  • Best Places to Work, Bay Area SF Business Times
  • Best Workplaces, AUS BRW
  • Top 50 Bus Software Products G2 Crowd
  • Top LGBT Executive Out at Work 50
  • Tech Pioneers Top 4 H2 Ventures
  • Volunteer of the Year Award NSW Centre for Volunteering
  • 20 Most Promising Web App Providers CIO Review
  • Best Workplaces, Asia Great Places to Work
  • Top Content Marketing Provider Marketing Tech Insights
  • Top Workplaces Bay Area News Group
Campaign Monitor - Annual Report - Sydney Employee Campaign Monitor - Annual Report - Sydney Employee
Campaign Monitor - Annual Report - Sydney Employee Campaign Monitor - Annual Report - Sydney Employee
Campaign Monitor - Annual Report - Sydney Employee Campaign Monitor - Annual Report - Sydney Employee
Campaign Monitor - Annual Report - Sydney Employee Campaign Monitor - Annual Report - Sydney Employee
Campaign Monitor - Annual Report - Sydney Employee Campaign Monitor - Annual Report - Sydney Employee
Campaign Monitor - Annual Report - Sydney Employee Campaign Monitor - Annual Report - Sydney Employee
Campaign Monitor - Annual Report - Sydney Employee Campaign Monitor - Annual Report - Sydney Employee
Campaign Monitor - Annual Report - Sydney Employee Campaign Monitor - Annual Report - Sydney Employee
Campaign Monitor - Annual Report - San Francisco Employee Campaign Monitor - Annual Report - San Francisco Employee
Campaign Monitor - Annual Report - San Francisco Employee Campaign Monitor - Annual Report - San Francisco Employee
Campaign Monitor - Annual Report - San Francisco Employee Campaign Monitor - Annual Report - San Francisco Employee
Campaign Monitor - Annual Report - San Francisco Employee Campaign Monitor - Annual Report - San Francisco Employee
Campaign Monitor - Annual Report - San Francisco Employee Campaign Monitor - Annual Report - San Francisco Employee
Campaign Monitor - Annual Report - San Francisco Employee Campaign Monitor - Annual Report - San Francisco Employee
Campaign Monitor - Annual Report - San Francisco Employee Campaign Monitor - Annual Report - San Francisco Employee
Campaign Monitor - Annual Report - San Francisco Employee Campaign Monitor - Annual Report - San Francisco Employee
Campaign Monitor - Annual Report - London Employee Campaign Monitor - Annual Report - London Employee
Campaign Monitor - Annual Report - London Employee Campaign Monitor - Annual Report - London Employee
Campaign Monitor - Annual Report - London Employee Campaign Monitor - Annual Report - London Employee
Campaign Monitor - Annual Report - London Employee Campaign Monitor - Annual Report - London Employee
Campaign Monitor - Annual Report - London Employee Campaign Monitor - Annual Report - London Employee
Campaign Monitor - Annual Report - London Employee Campaign Monitor - Annual Report - London Employee
Campaign Monitor - Annual Report - London Employee Campaign Monitor - Annual Report - London Employee
Campaign Monitor - Annual Report - London Employee Campaign Monitor - Annual Report - London Employee
Sydney Where it started, where our hearts remain.
San Francisco At the center of all things tech.
London At home in the hippest part of town.
12 Countries
25 Cities
3 Hubs
3 | Campaign Monitor
2,462 hours volunteered for local communities. 10,000 bags of food packed for local charities. 500 school supplies donated for at-risk kids in San Diego.
Annual Report - Ping Pong Field Annual Report - Ping Pong Paddle
Annual Report - Ping Pong Paddle 1
Annual Report - Ping Pong Net
Annual Report - Ping Pong Paddle 2
96
ping pong balls lost.

Not sure where they went, kind of like socks in the dryer.

VS 0 YOU MACHINE 0 YOU LOSE YOU WIN CLICK TO PLAY
Annual Report - New Product Innovations 1
Annual Report - New Product Innovations 2
Annual Report - New Product Innovations 3
Annual Report - New Product Innovations 4
15 new product innovations invented at our hackathon.

Coding and creating "in the zone," all with customer service in mind.

4 | What's inspiring
7 bold predictions from the experts. 2017 predictions
Email KPIs will go beyond open and click.
Ros Hodgekiss Campaign Monitor
There will be an evolution of marketing automation.
Daniel Codella ZURB
Data-driven marketing will rule.
Chad White Litmus
An email address won't be enough.
Jordie Van Rijn Email Monday
Mobile payments will come to inboxes.
Alex Williams Treadline Interactive
Behavioral data will help marketers dominate their competition.
Andrea Wildt Campaign Monitor
There will be a revolution in email design.
Matthew Smith Really Good Emails
100% total love and devotion for our customers.

But that's a stat you'll see year after year.

  • Annual Report - Customer Appreciation Jaybird
  • Annual Report - Customer Appreciation
  • Annual Report - Customer Appreciation SXSW
  • Annual Report - SF Marin Food Bank
  • Annual Report - Giving Back
  • Annual Report - Giving Back - Mary
  • Annual Report - Giving Back - Ping Pong
  • Annual Report - Giving Back - San Diego
5 | Our Vision
Send email your customers can’t ignore.
Send email your customers can’t ignore.
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