The Birchbox beauty box subscriptions see a dramatic “glow up” with email marketing.
Birchbox uses Campaign Monitor’s easy email builder and personalization feature to showcase monthly beauty boxes and personally connect with subscribers.
Birchbox uses Campaign Monitor’s easy email builder and personalization feature to showcase monthly beauty boxes and personally connect with subscribers.
New York City-based Birchbox is an online service that sends subscribers monthly beauty boxes with four to five selected samples of makeup and other various beauty products. The goal behind the Birchbox model is to create personalized beauty boxes sent right to your doorstep. And what better way to promote personalized beauty than with personalized email campaigns?
When someone shares their email address with Birchbox, they are greeted with a friendly email campaign that guides them through Birchbox’s subscription service and beauty shop, creating a seamless transition into the Birchbox system.
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Birchbox automatically sends birthday email campaigns to subscribers, giving them a birthday wish and special discount on their big day.
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