Every event starts with a great email invite
Send targeted, personalized email invitations that will inspire all of your recipients to accept.
Get started for freeIf you’re running an event, the first step is to send an invitation that your audience will love to accept. Here are a few best practices.
South by Southwest increases open rates with a simple, yet personalized subject line that intrigues their readers to open and learn more about the annual film, music, and interactive festival.
Be sure to address each invitee in a personalized way, so they feel like they’re the only one invited to your event, as cycling company Rapha does by individually addressing each recipient.
Your event invitation email is a reflection of your business and the event you’re hosting, so ensure the imagery of your email mirrors your brand as Lincoln Motor Company does with its elegant invite.
Once you've provided all the details of your event in a personalized and professional way, take it to the next level to boost registration. Here's how.
Use segments to target the right audience. For example, SoHo House hosts regional events and only invites people within driving distance, as they did for their recent event in Miami.
The ultimate goal of an email invite is for your audience to sign up or RSVP, so make sure this call to action is clear. Virgin Experience Days does this with a giant button driving people to sign up.