Branch

Overview

• Customer Experience - Branch brings enterprise grade deep linked experiences to mobile brands. With Branch links you’ll be able to optimize the user experience and maintain the context from an email campaign into the mobile app experience, even through download.
• Unified Attribution - Branch links will enable you to attribute install, re-opens, conversions and any custom in-app events on a link or campaign level to the email campaign that drove them. Branch can also tie into to all other channels and show the combined impact of all your marketing efforts
• Seamless Integrations - Branch links work seamlessly across most major marketing technology platforms. We put the work into ensuring links work without changing workflow or reporting so marketers could easily get the benefits and convenience of Branch without the hassle of learning a new tool.

Description

Branch provides solutions that unify user experiences and measurement across different devices, platforms, and channels. The introduction of mobile has divided today’s businesses, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of various user touch points and ensuring that links take the user to the right place on the website or native app.

Installation / Documentation

With a simple integration – just redirect your click tracking domain to Branch, marketers can use their same links to deliver optimal user experiences that lead directly into the mobile app or website directly from email campaigns. This enhanced user experience drives better business results, which can be measured with full attribution of both web and app events.