On drives 20% of e-commerce sales with email marketing.
Using Campaign Monitor to tap into email automation and personalization, On stays connected with diehard runners.
Using Campaign Monitor to tap into email automation and personalization, On stays connected with diehard runners.
Swiss performance running shoes and clothing retailer On is revolutionizing the running shoe space, offering new technologies that keep runners coming back for more. Their patented CloudTec® technology is specifically designed to give runners the perfect combination of a soft landing with an explosive takeoff.
On stays ahead of the pack with email marketing, using automation to promote new products and engage with runners around the globe. Read more about their search for email marketing perfection and how they found Campaign Monitor in this post.
When runners arrive in a new city like New York, Paris, or Berlin, they can download running maps from On’s website. Once they’ve downloaded a map, they automatically receive an email with the map they’ve selected. Likewise, On uses automation to send emails based on customers’ interest, purchases, and behavior to make the message even more personal.
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On gives their community the chance to invite others to join the On universe. An invite sent via email triggers a personalized invitation with a dynamic link that documents the original subscriber as a referral. The more friends you refer, the more gear you can receive, like Strava Premium memberships or On water bottles.
Build an email like this
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